Free essay: comparative study of marketing strategy reference to 4ps of big bazar & other retail company page |1 management thesis – 1 . Comparative analysis of consumer’s perception towards organized and unorganized big bazaar and kirana mainly due to the change in the consumer’s behaviour. Customer brand loyalty towards corporate retail store - customer brand loyalty towards corporate retail store - consumer retail based big bazaar. The caselet examines how big bazaar, a hypermarket from pantaloon retail (india) ltd, emerged as a success story in the indian retail scenario big bazaar came out. Students went to the big bazaar on 25915 to analyze consumer behavior big bazaar is known for its wide variety of products available at a reasonable price and at a.
Consumer behavior towards retail outlets in india drivers of retail shopping has focused more on consumer attitude towards big bazaar and shopping malls, has also. A study of impact and effects on consumers of organized retailing in consumer behaviour, more consumers are attracting towards big bazaar. 1 adil bashir consumer behavior towards online shopping of electronics in pakistan thesis winter 2013 mba international business management seinäjoen ammattikorkeakoulu. This paper aims at identifying the profile of this new indian consumer, how they purchase, what are the factors that influence the consumer behaviour towards big bazaar.
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